Quizlet Rebrand

A 2020-remake of a popular educational tool for students.


This rebranding project aimed to revitalize Quizlet, a well-known study app used by students, by giving it a fresh and modern look.

The scope of the project included a comprehensive rebranding effort, including a thorough examination of color choices, logo design, and marketing materials for various platforms such as Instagram, Google Ads, and the Apple App Store.

Additionally, the project also took into account the growing popularity of dark mode. This was a six-week group project that combined marketing research with design expertise to enhance Quizlet’s overall appeal and drive increased revenue by attracting new users.



  • Shengyuan Lu
  • Elissa Kim
  • Emily Fukuda
  • Melissa Hui